“Business development is the creation of long-term value for an organization from customers, markets, and relationships.” – Scott Pollack, Contributor, Forbes
Where marketing is outbound in nature (i.e. projecting your value to the market), business development is more about pulling in the value from customers and the market. Without processes in place to convert leads into customers and maintain them, an organization’s marketing efforts are wasted.
Vizionera will work with your organization to set up efficient processes and procedures to capture and convert your leads into customers or patients. Regardless if your organization is just starting out or is established and needs to take itself to the next level, Vizionera will work with you and your team to get you there.
Customer Relationship Management (CRM)