“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – American Marketing Association
Simply put, marketing is typically outbound — how do you or your organization inform prospects, clients, patients and the market about your products and services and why should they acquire these from you and not your competition. How do you project value? How do you differentiate yourself? How do you get your message out? How does the market listen to you over all the noise from competitors and other sources of information?
It all begins with stepping back and analyzing your organization, your offerings, your market and competition. The former, analyzing oneself, organization and offerings is the most difficult to do objectively.
Vizionera’s team’s strengths are based in dozens of years of experience in working with their clients to understand their strengths and weaknesses and assisting them to project to the market their unique value. Our approach is not linear but multi-facetted as we work with customers to target various demographics and personality types to ensure maximum lead generation.
In combination with our business development skills, we will work with you to increase your leads and convert those to customers or patients.
Customer Relationship Management (CRM)